1. JOB DETAILS:
Position Title:
Head of Corporate Communications
Reports to:
Public Relations Manager
Division:
Administration
Department:
Public Relations
Prepared / Revised on:
June 2024
2. JOB PURPOSE:
D evelop and execute comprehensive corporate communications strategies that align with the organization's public relations goals, managing content creation, media relations, and event coordination to enhance brand visibility, engage stakeholders, and uphold the company's reputation.
3. JOB DIMENSIONS:
Number of Staff Supervised
Direct Reports:
2
Total:
2
4. KEY ACCOUNTABILITIES:
Description
Strategic Communication Leadership
Lead the development and implementation of comprehensive public relations and corporate communications strategies, aligning with the broader goals of the Public Relations Manager to bolster the organization's reputation and brand consistency.
Craft and supervise a robust media relations strategy to promote and protect the organization's public image, ensuring alignment with shareholder interests and corporate objectives.
Examine branding positioning in the market.
Anticipate need for improving branding strategy, based on market trends and organization's mission and vision.
Ensure proper investment in building branding strategy, to clearly reflect organization's values, and mission.
Developing and supporting international verbal and visual brand identities of joint ventures and acquisitions Direct and refine crisis communication plans, coordinating with the Public Relations Manager to ensure effective responses safeguarding the organization's reputation.
Team Operations Management
Guide and mentor the corporate communications team, establishing performance standards and encouraging professional growth to ensure efficacy and alignment with strategic goals.
Enhance collaboration Pubic Relations department and other related departments, integrating communication strategies across the organization to support unified corporate and shareholder objectives.
Manage budgets and resources for the communications division, ensuring strategic allocation that supports effective public relations and shareholder communications.
Media Relations and Public Engagement
Working with the Head of Events and Activities, provide media links for major public events, such as press conferences and exhibitions, aligning them with the organization's Public Relations strategies and shareholder engagement goals to strengthen stakeholder relationships.
Develop principles, methodology and techniques to establish effective media exposure policy.
Coordinate, perform or direct all aspects of media projects including pre-production, production, production and post-production phases through delivery of completed end product to client.
Develop multi-channel communication solutions targeted to different audience segments / needs.
Act as a key advisor to the Public Relations Manager and other senior executives, providing strategic insights and support for high-level communications, ensuring they are well-prepared for public and shareholder interactions.
Utilize advanced analytics to evaluate the effectiveness of communication campaigns, adjusting strategies based on quantitative and qualitative data to enhance future outreach and engagement.
Strategic Contribution
Responsible for the coordination and consistency of content related to the QEWC Annual Report, QEWC Sustainability Report and other similar documents.
Ensure effective cascading of the divisional strategy into sectional business plans to ensure vertical alignment and horizontal integration with other interfacing strategies.
Clearly articulate company vision and mission to key audiences and general community through use of multiple media and communication channels and communication vehicles.
People Management
Manage the effective achievement of assigned objectives through the leadership of the assigned section by setting of individual objectives, managing performance, developing and motivating staff to maximise sectional performance.
Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
Budgeting and Financial Planning
Manage the preparation and recommend the sectional budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.
Policies, Systems, Processes & Procedures
Develop and lead the implementation of department policies, systems, processes, procedures and controls covering all areas of assigned function so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service in a consistent manner.
Continuous Improvement
Lead the management of change through continuous improvement of department systems, processes and practices taking into account global standards and changes in the business environment which demand proactive action plans.
Reporting
Ensure that all department reports are prepared timely and accurately and meet QEWC requirements, policies and quality standards.
Liaising with international offices, assets and partners to ensure alignment and consistency with corporate messaging and Nebras's brand identity.
Serving as the key focal point for any and all materials, and internal and external communications both locally and internationally.
5. COMMUNICATIONS & WORKING RELATIONSHIPS:
Internal
Chief Administration Officer
Public Relations Manager
Head of Events & Activities
Head of Government Relations
Public Relation Coordinator
Function Heads across the organization
Relevant Committees
External
QatarEnergy
All Qatari Government Authorities
QEWC Shareholders
All Qatar (Nebras Power) Entities globally
Joint Venure Partners globally
Vendors, Suppliers, Service Providers
6. Context, Work environment & DECISION MAKING AUTHORITY:
Key decisions significantly impacting the Public Relations department are referred to the Public Relations Manager for approval before implementation.
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